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web - Google Is Exploring an Alternative to Cookies for Ad Tracking

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Google could create an anonymous identifier, tied to users of its Chrome browser on a specific device, that advertisers would use to target ads, according to a person briefed on the plan who declined to be identified because the plan is young and one of several options being considered.
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Thanks to fefe. So, google chrome is going to die and again, this shows up why independent browser producers are so important for the users.

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