web - EU-Kommission frisiert heimlich lustige Rede von Günther Oettinger
Eigentlich lasse ich das Zitat immer erst auf den Leser wirken. Aus Gründen des "nicht vergessens" habe ich mich jedoch dazu entschlossen, das ganze Diff zu zitieren (@netzpolitik.org, eine E-Mail und ich passe das an - ihr habt die Arbeit geleistet, nicht ich. @leser, immer fein an netzpolitik.org spenden, jeder Eurocent hilft).
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Günther Oettinger: Speech at the Digital4Europe Stakeholder Meeting
LadiesI am very happy that you attend this conference to share your expertise with us, but also to listen to our views andGentlemen, Director General, Dear representatives from many many EU Members States, as citizens, as workers, as entrepreneurs, as producers, consumers, we, allideas. One ofus are consumers, all of us arethe main messages I want to pass on to you today is that Europe does not want to lose the game ina revolution,the digitalrevolution.revolution. We want to win. We have to act and react but should not end up on the losing side.
I am very grateful to you for coming here to share your expertise, but also to take awayLet me start with avery very clear signal, a message that is that incomparison with other revolutions driven by technology. Take printing. When printing and reproducing thedigitalwritten word became possible, the first educated society emerged. The next revolutionthat Europe does not wantwas driven by the steam engine. It allowed people tolose. We wantbe more mobile; it provided warmth and security and was the basis for the industrial revolution. Then, there was the automation under Henry Ford, the ability toprevail. We have got to actproduce goods en masse, andreact, but not be onmuch later thelosing side.computer.
If we canDigital technology drives the next revolution. But if you comparethiswhat is happening now withother types of revolutionsprinting, it took decades for people to be able to read a book. The digital revolution is happening much faster and is accelerating all the time. That means that you can fall behind very quickly. This is why we havebeen driven by technology. I suppose that printing was the first such of revolutionto ensure thatbecame possible to print and reproduce the written word. That’s when the first educated society emerged.we are on board.
AtAllow me another comparison: In thesame time we had in parallel Protestantism, so in parallelpast, the IT-sector was like a small football field with only six players – at the time theCatholic church weAmericans had lost, European companies were at theLutheran and other Protestant Churches.forefront of innovation.
We had the steam engine which came and gave rise to another revolution andBut now, incameagenerationlot ofelectricity everywhere, it allows us to be more mobile, it allowedareas theindustrial revolutionUS are ahead of everybody else, they decide what the standards are. If we move now away from the smaller „mini“ football tournaments toprovide us with warmththe genuine „World Cup“ we have teams of eleven, you have lots of different representatives of industry, arts andsecurity.crafts, various sectors of society, they come back onto the playing field or they stay on the side lines. This is a different game. Europe is able to win this game. But it is a challenge.
Then you have automation under Henry Ford,Take theability to produce goods en masse, automaticallyautomotive industry. Europe is strong in constructing cars but also buses andthen of course the introductiontrucks. Europe is a net exporter ofthe computer.cars be it Peugeot, Fiat, Renault Skoda, Mercedes Benz, BMW, Audio, VW, Opel or Ford.
Now digital technologyBut now, you may have read about it, also Google and Apple is going to make cars. This isbringingpossible because thenext revolution. However if you compare this with the printing press, the printing press took decades for peopletechnology has changed. You have no longer toget a book in their hands for the first time, usually it was the bible.use old fashioned tools to cut steel but use 3D printers.
The digital revolutionOr take another example underlying the huge change we are undergoing: When I was 18 years, the most important thing was to get a second hand car. If you look at what a 17 or 18 year old wants nowadays, a car ishappening muchmorequickly and it is accelerating all the time. That means you‘re either up there with it or you fall behind. Wea communication centre which just happens to havegot to ensure that we are on board. And that means that our ideas, our values, our abilities, our interestsalso 4 wheels andour ideas in exchanging information and communicating are part of that.move.
Now, clearly it has a lot it can offer but atThis shows that also society is in thesame time it is likemidst of asmall football field with only six playersrevolution -that is the IT sector and that is where the Americans have lost this.driven by digital technology.The question therefore is: What is it we have to do to win the game? In
a lot of areas of digital productionGermany people talk about „Industry 4.0″, in France it is theAmericans are up there ahead of everybody else, they decide what„usine du future „, thestandards are. And to a certain extent, digital economies are characterised by monopolies to a large extent. Whichmeaning iswhytheAmericans have been able to define quite a few different „rules“.same.
If we move away fromIt means that thesmaller „mini“ football tournaments toIT sector is no longer a separate sector but it changes thegenuine „World Cup“ we have teams of eleven,way how goods are produced and how the banking and the insurance sector work. Let me know ask a rhetorical question? Why do youhave lots of different representativesstill need a branch ofindustry, artsthe ING in the main street, with expensive staff andcrafts, various sectors of society, they come back onto the playing fieldcounters? What do you need is an ATM machine, online banking. I can check my bank extracts, print-outs at home. Advice is only important when you get married, writing your will orthey stay on the side lines.getting divorced. That is not something that you do every day, luckily.
Now automobile construction is a European strength so we are takingBut the internet goes far beyond that. It allows new business models: Apple pay for example, knows more aboutcars, but also buses and trucks. That applies in most member states and, because ofyou than your own bank, or if you use an iPhone, thesubsidiary accessory industries,company thatapplies to another number of other countries in Europe. As Europe is a net exporter of cars be it Peugeot, Fiat, Renault Skoda, Mercedes Benz, BMW, Audio, VW, Opel or Ford in Europe. In any case, Europe is still in this mobility sector –gave you themarket leader.SIM card, knows all about your credit worthiness, your shopping habits and everything.
Now you may have read that Google and Apple are going to make cars. Because obviously there is a shift when it comes to mobility when using electricity.Andthen you have digital printing which means that you no longer havedata gives rise touse lasersbusiness models andgo cutting steel and allhere is where therest to produce the various parts of the body of the car. You can now actually print themAmericans are in3D which means digital innovation so that means a new Peugeot or a new Mercedes Benz compared totheprevious model which is only 7 years older which haslead. They have got50 % digital technology. The digital technology determines not onlythebrakes,data, thesecurity, exhaust fumesbusiness models and therefore theengine power, digital steering technology are very important.power.
When I was 18 years old the most important thing wasWe have therefore to geta second hand car. If you look at what a 17 or 18 year old wants nowadays, a carback into business and the only way to do it ismoreby being part ofa communication centre which happens to have 4 wheels and move.the European Team.
So this is a revolution in this society driven by digital technology and society itself and a lot of the younger people in the room are active participants and I am more reactive than active. So what do we have to achieve that our economy stays on board. In Germany people talk about the „FoF“ or in France it is the “ usine du futur “ and all of these are things are the same.
Moving away from the IT sector to provide services, control functions which determine production in the factories in the printing houses, in banks and in the insurance sector. So why for example do you need a branch of the ING in the main street, expensive staff, counters? What you need is an ATM machine, online banking, I can check my bank extracts, print-outs at home and what about banking advice, consultations? Is that important when you get married, writing your will, divorcing? That is not something that you do every day, luckily.
Apple pay for example, that is someone who knows more about you than your own bank if your use or an iPhone, or say the company that gave you your SIM card, knows all about your credit worthiness, your shopping habits and everything.
Take car insurance for example – they know that last time you were involved in an accident 10 years ago but Facebook and Apple know more. They know how long it takes to travel Paris to Marseille, overnight, when it‘s raining, they know when you made a phone call during the trip and they know more about your habits as well because we are going through a digital revolution where data is power.
And data gives rise to business models and here is where the Americans are in the lead. They have got the data, the business models and therefore the power. So we have got to get back into business and that‘s only going to be possible of being part of the European Team.
Each Member State on its own is too small. Thirty yearsago I came into the governmentago, in my region Baden-Württemberg andrttemberg, we drew up a data protectionlaw for Baden-Württemberg, forlaw. Then the regionin Germany for 11 million people. ThenBremen, in the North drew uptheirits own data protection law. The ideabeingthat Bremen can protect datais absurd. Then it applies to 28 individual data protection laws for each country, be it Ireland, Greece, Portugal, whatever Google is not going to pay any attention to that, Facebook even less. They will go to the Member State where data protection is least developed, they will then come along with their „electronic vacuum cleaner“ and suck up all the data, take the data to California, process it and sell it as a service for money.
For all these reasons we need a basic structure for European data protection. We need one European Competition Law. That means that anyone that wants to do business in Europe by providing services using knowledge of data, they are going to have to take account of our rules, comply with our rules or they are going to have trouble from Directorate General for Competition and then be ultimately be thrown out of the internal market.
We for the moment accept Google, Facebook and Chinese enterprises like Ali Baba and so on. But if they wish to do business in Europe, then they will have to observe our rules and that‘s the reason why a European Digital Single Market is necessary in the interest of all citizens of all governments of all member states.
Fragmented rules in a globalised sector, that what it is the digital sector is, it is a globalised sector. Here fragmented rules have no authority. Those who don‘t want to see more of Brussels, don‘t want to see more of European rules need to know that without Europe we will be powerless and we will lose out. The digital sector is a sector which does need to be „Europeanised“. We need to have a European Digital Union, the Digital Union, just like a banking union is what I have in mind.
Europe has been builtonfour pillars, you have the Union of Peace whichits own ismore topical than ever, the Community of Values, thirdly we have got currency and fourth the Single Market or the Internal Market, which functions and works when it comes to food and drink when it comes to vehicles, machinery, banking services but for not for digital services.
You can buy a Bordeaux in Brussels and can enjoy it in Helsinki. You don‘t have to pay any customs duty, you don‘t have to worry about bringing it with you. However when it comes to a football match, say Liverpool v Chelsea, you cannot book it in London and watch it in Brussels because we have still got fragmented digital markets and if you look at our national borders (and I respect these borders because they are still cultural borders) because they are the borders that define Europe‘s cultural diversity that go back to Napoleon, to the Congress of Versailles, they go back to the Conference of Yalta and prior to that the Congress of Vienna. But when it comes to digital communications and digital services, Napoleon did not have much of an idea of what they were, because for him it was a question of drums and homing pigeons and not much else. So if you look at the digital citizen, you cannot draw a dividing line between the digital citizen in Germany and in Strasbourg, France. So it is important to ensure for the Digital Union becomes a complete Digital Single Market.
One further idea involves awareness, education and specialised training because according to our estimates we need 150,000 additional experts to come onto the market every year in Europe and we don‘t have those. So there we need to have a sort of „Green Card“ so that people from India and Singapore can come here.absurd.
But we also, young Europeans, our children, we need a fewer lawyers (like myself) and more people who are expertsThis applies also to 28 national data protection laws. Google or Facebook will not respect national legislation. They will establish their company inIT. I want to talk totheResearchMember State where data protection is least developed andCultural Ministers infrom that Member State suck up all the data comingmonths to agree onfrom other Member States like aset of objectives, ashuge „electronic vacuum cleaner“, transfer the data tothe standardsCalifornia, process them andto the number of study places available for informatics training, so we can ensure in the next generation we have a genuine argument in favour of Europesell them as adigital location.service for money.
Secondly,For all these reasons we needskills anddata protection at the European level. This means thatmeans on-going into further education for everyone. Whether you work in a factory in the Ardennes or in the Black Forest producing tools, whether it is „Manyone who wants toM“ or „B to B“ anybody who worksdo business inanyEurope by providing services using knowledge ofthese sectorsdata, hasgotto take account of our rules andwill have to understand software and digital control systems or they will not be able to keep up.comply with them.
In the trade unionsIf Google, Facebook andthe chambers of commerce you are goingChinese companies like Ali Baba wish to do business in Europe, they have tohave these facilities for on-going educationobserve our rules andIT training so that our enterprises can remain up to date forthat‘s thedigital world whichreason why a European Digital Single Market isjust aroundnecessary in thecorner.interest of all citizens, of all governments, of all member states.
Then we have go to ensure that the digital revolution apply changesYou can buy a Bordeaux inevery domain – copyright law for exampleBrussels andifcan enjoy it in Helsinki. You don‘t have to pay any customs duty, youaredon‘t have to worry about bringing it with you. However when it comes to awriter andfootball match, say Liverpool v Chelsea, youwrite acannot book it in London andthe publisher comes along and publishes, if there is an editor doing research producing commentary spending their time. So, you decide on whether the Commission has done good work or has not done its job. Today‘s conference was exciting or the contributions were worthwhile, or not – that‘s their profession.watch it in Brussels because we have still got fragmented digital markets.
The same appliesIn addition, to a European digital market, we need skilled people. According to our estimates we need an additional 150,000 IT experts every year. This is why I want to talk to thescript writer, the director, composer, the musiciansResearch andsingers –Cultural Ministers inevery case we have gotcoming months to agree on avery very prominent European culture which consistsset ofa lotobjectives, standards and number ofintellectual know-how and intellectual property.study places available for IT.
On the other hand we have got an Internet Community of people who wish to provide information and they are saying anything thatBut this isstorednot only about experts, everybody needs digital skills. Whether you work in a factory in theinternet, should be available. So we need some of reform on our copyright law to deal withArdennes or in theaccessBlack Forest producing tools, whether it is „M todigital data and we needM“ or „B tofind a reasonable balance between the rights of the producer, creator, usersB“, you have to understand software andthat applies to the publisher, transporter, broadcasting companies too.digital control systems.
So,The other sector we have to look at is copyright. In afascinating set of tasks ahead of us and would call upon youdigital era, copyright legislation need toask for your views ofbe adapted, which will not easy. On theissue of copyright, rulesone hand, we have to preserve andlegislation.foster our European culture and therefore protect the intellectual property.
We hope to produce a first draft of European Legislation for European Copyright byOn themiddle of this year. That will be a twitter chat in a couple of days‘ time, soother hand, there is an internet community which has other interests. In our reform wewanttherefore we need toget everyone on board,find a reasonable balance between thecreatorsrights ofcontent,theusers of content, citizens. So we‘ve got Shakespeare, Schillerproducer, creator andUdo Jürgens but they‘re not going to take us into the future, we need descendants of all these three.users.
Ladies and Gentleman I thinkAs you see – westillhave interesting tasks ahead of us. We do not want to tackle them alone but ask for your input. In achance, because Europe hasfew days, we organize abig market, we‘ve got the most excitingtwitter chat on copyright, andthe most active marketyou are invited to take part inthe world, we‘ve got start-ups, we have SMEs, we have a very creative society, we have a lot of freedoms, at lot of culture.it.
So,Ladies and Gentleman I think wemust be willingstill have a chance totake part in this competition not againstwin theAmerican‘s, not against the South Koreans, not against the Chinese or the Indians, but with them. In thisrace, because Europe has a large market, we‘ve got start-ups, we havegot to ensure that during this digital revolution Europe can prevail.SMEs, we have a very creative society.
I know that jobs will change, butWe have to take part in this competition – not AGAINST thenumber of jobs isUS, notreally going to fall. We hope we can improve quality of life, improve traffic safety, provide better health services and so on and so forth.So, I thinkAGAINST thebalanceSouth Koreans, not AGAINST thebenefits outweighChinese or thedisadvantages. If everyone is willing to play in the „European Team“ and bring in their expertise and know-how.Indians, but WITH them.
Once again many thanks for coming in such impressive numbersI know that changes always have their downsides, andfor your interestsome fear that with the digital revolution some types of jobs will disappear. They might be right. But I am convinced that we will have new jobs andmotivation throughoutthat in total the number of jobs will stay theday.same. Ithink with thatalso believe, we can improve the quality of life, improve traffic safety, provide better health services and so on and so forth. Over all, the benefits willbe ableoutweigh the disadvantages – if everyone is willing tomove forward to a European Digital Union.play in the „European Team“ and bring in their expertise and know-how.
Thank you.Once again, let me thank you for coming. I think with that we will be able to move forward to a European Digital Union.
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